文章摘要
方增泉,祁雪晶,杨可,李君.“双一流”战略背景下中国高校海外网络传播力现状及发展对策建议[J].情报工程,2018,4(2):083-089
“双一流”战略背景下中国高校海外网络传播力现状及发展对策建议
Suggestions for Chinese Universities’ Overseas Network Communication under the Development of “Double First-class”
  
DOI:10.3772/j.issn.2095-915X.2018.02.009
中文关键词: “双一流”战略  社交媒体  传播力  对策建议
英文关键词: “Double First-class” development  social media  communication influence  suggestions
基金项目:中国大学海外网络传播力系列研究(2016XCB100)
作者单位
方增泉 北京师范大学新闻传播学院 
祁雪晶 北京师范大学新闻传播学院 
杨可 北京师范大学新闻传播学院 
李君 北京师范大学新闻传播学院 
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中文摘要:
      国家已经把树立中国大学的良好品牌和形象视为“双一流”大学建设的应有之义。本文通过分析中国大陆和港澳台地区的159 家高校海外网络传播力数据,揭示出中国高校在海外影响力及品牌形象塑造工作方面的问题。研究表明,中国高校需充分运用互联网思维,注重内容、渠道、形式、话语权等多方面的统筹运用,实现国际传播的立体化、多层次发展。
英文摘要:
      China has regarded the establishment of good brand and image of Chinese universities as the proper meaning of the construction of “Double World-classes” development. The research group found that there was a wide gap in Chinese Universities’ overseas influence and brand image construction through the analysis of the overseas network communication of 159 universities in China mainland, Hong Kong, Macao and Taiwan. This paper suggested that Chinese universities should make full use of the concept of Internet, pay more attention to the overall application of content, channels, forms,discourse rights and other aspects, and realize the diversified and multilevel development of international communication.
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