| 霍艳花,金璐.微信用户信息共享行为影响因素实证研究——基于信息生态视角分析[J].情报工程,2019,5(3):074-085 |
| 微信用户信息共享行为影响因素实证研究——基于信息生态视角分析 |
| An Empirical Research on Influencing Factors of WeChat Users’Information Sharing Behavior: An Information Ecology Perspective |
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| DOI：10.3772/j.issn.2095-915X.2019.03.007 |
| 中文关键词: 微信；信息生态；信息共享行为；影响因素 |
| 英文关键词: WeChat; information ecology; information sharing behavior; influence factor |
| 基金项目: |
| 作者 | 单位 | | 霍艳花 | 河北北方学院图书馆 | | 金璐 | 河北北方学院档案馆 |
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| 中文摘要: |
| 信息生态视角下微信用户信息共享行为影响因素的分析，对实现微信平台信息资源最大化利用有重要意义，同时为组织机构有效利用微信开展营销和信息服务提供借鉴。运用文献调查法、半结构化访谈法提出影响因素，将微信用户学历作为调节变量，构建影响因素模型及提出假设，采用问卷调查法进行数据收集，通过验证性因子分析检验数据信度与效度，利用结构方程模型验证影响因素模型及假设。结果显示微信信息、微信信息环境、微信信息技术对微信用户信息共享意图具有正向影响作用，对微信用户共享意愿影响最大的是微信信息环境因素，其次是微信信息，微信信息技术因素影响最小；信息共享意图对信息共享行为具有正向影响作用；微信用户学历在影响关系中具有调节作用。 |
| 英文摘要: |
| Analysis of influencing factors of information sharing behavior of WeChat users from the perspective of Information ecology has an important significance to implement maximized using of information resources in WeChat platform. At the same time, it can give some reference for using WeChat effectively to carry out related marketing and information service for organizations. This study adopts literature research and semi-structured interview to put forward influencing factors and takes educational background of the WeChat users as the adjustment variable, then constructs a model of influencing factors of WeChat users’ information sharing behavior and raises the hypothesis. This study uses questionnaire survey to collect data and uses confirmatory factor analysis to test the reliability and validity of data and structural equation model to test the theoretical hypothesis. It is concluded that the three elements all present the positive impact on information sharing intention. The WeChat information sharing environment has the greatest impact, followed by the WeChat information, then the WeChat information technology. The information sharing intention of WeChat users has positive impact on information sharing behavior. The educational background of the WeChat users has a moderating effect. |
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