| 丁依霞.基于RISP 模型的食品风险信息寻求行为研究[J].情报工程,2019,5(4):044-052 |
| 基于RISP 模型的食品风险信息寻求行为研究 |
| Food Risk Information Seeking Behavior Based on RISP Model |
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| DOI：10.3772/j.issn.2095-915X.2019.04.005 |
| 中文关键词: 食品风险；信息寻求；RISP 模型；影响因素 |
| 英文关键词: Food risk; information seeking; RISP model; influencing factors |
| 基金项目:国家社会科学基金项目“ 新媒体对我国食品安全风险交流的影响研究”(13CGL117)。 |
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| 中文摘要: |
| 了解公众的食品风险信息寻求行为及其影响因素能够为食品风险交流工作提供参考。本研究基于RISP(Risk Information Seeking and Processing) 模型，以问卷形式调查了公众食品风险信息寻求行为，探讨了媒介信任、信息寻求动机和信息寻求能力对信息寻求行为的影响。结果显示，公众最信任传统媒体，但却更多使用网络媒体和社交媒体寻求食品风险信息。信任、动机和能力均对信息寻求行为产生正向影响，其中，动机是最主要的因素。 |
| 英文摘要: |
| Understanding the public’s food risk information seeking behavior and its influencing factors can provide reference for food risk communication. Based on RISP (Risk Information Seeking and Processing) model, this study investigated public’s food risk information seeking behavior by questionnaire, discussed how trust media, information seeking motivation and information seeking ability influence the information seeking behavior. The results show that the public trust traditional media most, but they use online media and social media more frequently to seek food risk information. Media trust, motivation and ability all have positive effects on information seeking behavior, information seeking motivation is the most important factor that positively affects information seeking behavior. |
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