文章摘要
赵雪芹,吴鹏,胡慧慧.我国电商扶贫政策分析与对策研究——基于政策工具视角[J].情报工程,2021,7(4):040-054
我国电商扶贫政策分析与对策研究——基于政策工具视角
China’s E-commerce Poverty Alleviation Policy Analysis and Countermeasure Research——Based on the Perspective of Policy Tools
  
DOI:10.3772/j.issn.2095-915X.2021.04.004
中文关键词: 电商扶贫;政策工具;文本量化分析;农村电商生态系统
英文关键词: E-commerce poverty alleviation; policy tools; quantitative analysis of text; rural e-commerce ecosystem
基金项目:
作者单位
赵雪芹 湖北大学历史文化学院 武汉 430062 
吴鹏 湖北大学历史文化学院 武汉 430062 
胡慧慧 湖北大学历史文化学院 武汉 430062 
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中文摘要:
      [ 目的/ 意义] 电商精准扶贫战略的实施,是我国脱贫事业取得伟大胜利的重要举措之一,而对现有出台的电商扶贫政策文本进行研究,有助于政府部门继续制定和完善相关扶贫政策,巩固脱贫成果,推进我国电商扶贫事业平稳转型。[ 方法/ 过程] 以中央政府颁布的57 份电商扶贫政策文本为研究样本,综合基本政策工具和农村电商生态系统要素两个纬度,建立电子商务扶贫政策文本二维分析框架,使用内容分析法对政策条款进行逐一编码与统计分析。[ 结果/ 结论] 研究表明,我国电商扶贫相关政策存在基本政策工具使用结构失衡、相关配套措施缺乏、农村电商主体内部政策工具使用失衡、底层群众缺乏反馈调节能力等问题,据此提出完善相关配套措施、优化政策工具的整体结构、注重政策工具在农村电商生态系统要素上的平衡运用、健全防止返贫监测帮扶体系等优化建议。
英文摘要:
      [Purpose/Significance] The implementation of E-commerce’s targeted poverty alleviation strategy is one of the important measures for our country to achieve great success in poverty alleviation. Research on the existing e-commerce poverty alleviation policy text will help government departments continue to formulate and improve Poverty alleviation policies,consolidate the results of poverty alleviation, and promote the steady transformation of China’s e-commerce poverty alleviation.[Method/process] This study takes 57 e-commerce poverty alleviation policy texts promulgated by the central government as research samples, integrating basic policy tools and rural e-commerce ecosystem elements, a two-dimensional analysis framework for e-commerce poverty alleviation policy texts is established, and we uses content analysis method to conduct content coding and statistical analysis of policy texts. [Results/Conclusions] Resuslt shows that China’s e-commerce poverty alleviation policies have problems such as the structural imbalance in the use of basic policy tools, the lack of relevant supporting measures, the imbalance in the use of internal policy tools in rural e-commerce entities, and the lack of feedback adjustment capabilities of the bottom people. Based on this, optimization is proposed. The overall structure of policy tools, the improvement of related supporting measures, the balanced use of policy tools in the elements of the rural e-commerce ecosystem, and the improvement of the poverty reoccurrence prevention monitoring and assistance system.
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