| 陈荣,赵冰燕,黄玲芳.传播过程理论视域下反转网络舆情生成机理研究[J].情报工程,2026,(2):028-042 |
| 传播过程理论视域下反转网络舆情生成机理研究 |
| Research on the Generation Mechanism of Reversal Network Public Opinion from the Perspective of Process Theory |
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| DOI： |
| 中文关键词: 传播过程理论；反转网络舆情；必要性分析；模糊集定性比较分析 |
| 英文关键词: Communication Process Theory; Reversal Network Public Opinion; Necessary Condition Analysis; Fuzzy-set Qualitative Comparative Analysis |
| 基金项目: |
| 作者 | 单位 | | 陈荣 | 1. 华东理工大学科技信息研究所 上海 200237 | | 赵冰燕 | 2. 华东理工大学商学院 上海 2002 | | 黄玲芳 | 1. 华东理工大学科技信息研究所 上海 200237 |
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| 全文下载次数: 25 |
| 中文摘要: |
| [目的/意义]反转网络舆情频发易消解受众理性，透支政府和媒体公信力，探究反转网络舆情生成机理，有助于提高政府对反转网络舆情的引导和管控能力。[方法/过程]基于传播过程理论，建立反转网络舆情生成的影响因素分析框架，运用必要性分析方法和模糊集定性比较分析方法探索首发主体权威度、参与主体利益诉求、信息传播热度、信息内容敏感度、信息报道量、权威媒体参与度、传播形式七个因素的“协同联动效应”，识别影响反转网络舆情生成的必要条件和条件组态路径，揭示其生成机理。[结果/结论]结果表明利益诉求不仅是反转网络舆情生成的必要条件，且具有超高等效应，限制作用较大；反转网络舆情生成机理可归纳为信源对于信息受众的共鸣效应、信息对于信息受众的定势效应、信道对于信息受众的泡沫效应的联合作用。 |
| 英文摘要: |
| [Purpose/Significance] Frequent instances of reversed online public opinion tend to undermine the rationality of the audience and erode the credibility of the government and the media. Exploring the mechanisms underlying the formation of reversed online public opinion will help enhance the government’s ability to guide and manage such phenomena. [Method/Process] Based on communication process theory, this study establishes an analytical framework for the influencing factors.Using necessity analysis and fuzzy set qualitative comparative analysis, we explore the “synergistic effects” of seven factors: the authority of the initial publisher, the interests of participating parties, the intensity of information dissemination,the sensitivity of information content, the volume of media coverage, the involvement of authoritative media, and the form of dissemination. We identify the necessary conditions and configuration pathways influencing the generation of reversed online public opinion and reveal its underlying mechanisms. [Results/Conclusions] The results indicate that interest demands are not only a necessary condition for the generation of reversed online public opinion, but also exert a highly significant effect,exerting a substantial constraining influence. The mechanism underlying the generation of reversed online public opinion can be summarized as the combined effects of the source’s resonance effect on the audience, the information’s priming effect on the audience, and the channel’s bubble effect on the audience. |
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